Change of Direction

When you see certain words or phrases being repeated very prominently, you can be sure they contain a message.

HA'ARETZ: Livni to voters: Pick change, show you are sick of the same old politics
FOXNEWS: Obama Fine-Tunes ‘Change’ Message, as Race Tightens

Obama, whose slogan has long been “Change We Can Believe In,” has since the end of the Democratic National Convention in late August altered his rallying cry — and not because it ends in a preposition.

Obama now speaks at a podium that bears the words “Change We Need.”

...The sudden focus on change-iness, as Stephen Colbert might put it, comes after John McCain and running mate Sarah Palin began to market themselves as the true reformers. McCain declared “change is coming” in his GOP nomination acceptance speech,....

Besides political change, we've been hearing a lot until now about climate change---major change---and we're both seeing it and experiencing it.

There's actually a double message here. The Jewish People must change direction and change their ways, i.e. do teshuva, because Hashem is preparing the world for the biggest change of all---Days of Mashiach!